Our Story

Back in college, Leland McAbee and Dominic Evanina shared a problem familiar to a lot of skiers: great snow gear came with a massive price tag, while affordable gear often meant sacrificing quality and longevity.

They believed there should be a better option.

What started with designing and building prototypes in their dorm room became ALTORA—a ski brand built around a simple goal: premium gear without the premium markup.

Lee and Dom began working directly with manufacturers, refining prototypes and searching for materials and designs that could perform where it actually matters. Instead of charging more for a name, ALTORA focuses on what goes into the product—quality materials, functional design, durability, and performance.

From a dorm room idea to gear built for the next generation of riders.

ALTORA... Find Your Edge.

Mission: to create premium, high-performance gear you can trust at a price you can afford—built to elevate and inspire a culture of skiers and riders who push boundaries.
Find Your Edge.

Vision: to redefine ski and riding culture through conscious production, sustainable innovation, and a relentless drive to push what’s possible—for our products, our people, and the places we ride.
Find Your Edge.